ASDA Sustainable Development Association is a non-profit Egyptian Design Hub dedicated to developing sustainable projects and initiatives with a core design element that provide positive returns to youth, business and society. ASDA, derived from the word giving اسدى in Arabic, is a culmination of three self-propelled initiatives by the Egyptian architect and award-winning designer Dalia Sadany starting with the Future of Young Egyptians Initiative in 2013 followed by – Cairo Design Biennale and Face of Egypt Initiative in 2014.

Dalia Sadany founded ASDA in 2015 as a platform to nurture and develop these initiatives as well as expand the scope to other areas to include empowering women; developing the crafts and creative industries; and promoting positive values.